Adidas

Personality is what gives life to design- Micheal Michalsky

Adidas was created by a sport obsessed German named Adi Dasseler 

After WWI he began making track shoes out of found material 

by the mid 20's Dasseler began sticking spikes thru the soles of track shoes for better grip.

In 1948 he spliced his name Adi Dasseler to get Adidas 

less than a year after creating a killer name for his brand he created the distinctive triple stripped logo

In 1954 a German team sporting his designs won the world cup!

71 "Fight of the century" Muhammad Ali and Joe Frazier 

wore boots made specially by Adi

Adidas unfortunately went thru a rough patch 

but it picked back up in the 80's 

with icons such as 

The Stone Roses 

The Happy Mondays

The Gazelles 

and lets not forget RUN DMC

with lyrics such as 

"Black and blue cause I like to chill yellow and green when it's time to get ill" 

Adidas made Collabration with

Missy Elliot

Yohji Yamomoto

have created Adidas from sportwear to casual everyday use