" Ape shall never kill Ape"
Creature of BAPE
NIGO life motto
"Ape Shall Never Kill Ape"
BAPE meaning; to bathe in luke warm water.
Is what he feels helps represent
the shallow and sheltered nature of Japanese Youth.
Which may be why his clothing was inspired by
"loud" Hip Hop.
The baggie urban camouflage attracts hip hop stars such as the Bestie Boys, Futura 2000.
Pharrell Williams works as inspiration for NIGO and vice versa.
NIGO has built an Empire
Record label, art gallery, cafe/restaurant, hair salon, toy division and a TV show.
Helping him get where he is today (besides hard work);
Bunka Fashion College
NIGO life motto
"Ape Shall Never Kill Ape"
BAPE meaning; to bathe in luke warm water.
Is what he feels helps represent
the shallow and sheltered nature of Japanese Youth.
Which may be why his clothing was inspired by
"loud" Hip Hop.
The baggie urban camouflage attracts hip hop stars such as the Bestie Boys, Futura 2000.
Pharrell Williams works as inspiration for NIGO and vice versa.
NIGO has built an Empire
Record label, art gallery, cafe/restaurant, hair salon, toy division and a TV show.
Helping him get where he is today (besides hard work);
Bunka Fashion College
Opinion:
NIGO does an amazing job with naming his brand. It's nice to know he puts
so much of his soul into his pieces. Hip Hop is my favorite genre of music, he has
made a great impact on Hip Hop fashion, the colors he uses adds an awesome
pop to the piece. Not overly were it makes the clothes look cheap
it's sleek and fun! Only downfall for me is the camouflage only because I am not huge on wearing it myself.
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